Goochem the armadillo is lost in the jungle! Will you help find him? The last photo we have of Goochem is shown on the right.
Can you find him in the jungle?

Goochem the armadillo is an animal toy that can be used as a seat belt. Goochem the armadillo has to ensure that children in the back  like to do their carbelts on.

Advertising agency: Roorda
Brand: Dutch Government
Illustration: Mitch and Harmke